Ciphet - ICAR

Amul Milk

Product Name :-	Amul Milk
Product/Process :-	The competitive advantage is its “backward integration strategy,” which helps substantially in cost reduction.
Category :-	Fruits
Sub Category :-	Apple
Developed By :-	Amit kumar
Developer Email :-	amit.k@solarman.in
State :-	Delhi

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Description
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Description

The main USP of the Amul brand is its low pricing. It hits the transnationals by reducing the prices on its product portfolio. The competitive advantage is its “backward integration strategy,” which helps substantially in cost reduction.